e-Content at the Book Fair
Information World Review reports that the London Book Fair E-content pavilion fails to shine and that was certainly my experience: compared with last year the "e-content" area was very quiet. Perhaps its just me, but I think people go to the book fair thinking 'books' - the curious, even quirky name "e-Content Pavillion" (it wasn't a pavillion, either) seems both inappropriate and mis-judged. What would have been wrong with the "e-Book Library" or the "e-Book Area"? - at least the punters would have known what was there!
UKeiG was there - and although they are not strictly e-book people, one of the only times of high activity in the e-Content e-Corner was following the UKeiG seminar on e-books in libraries. And the UKeiG stand had the iRex iLiad e-book reader on it.
LBF at ExCel was just so big - huge, even - that visitors would need to be fairly focused about what they wanted to see - signage was not brilliant and, coloured carpets notwithstanding, it was easy to loose track of where you were. Next year, more meaningful areas and better area definition please.









