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    Location: Aberystwyth, Wales, United Kingdom

    I am the owner and managing director of Information Automation Limited (IAL), a company that specialises in research, consultancy and training for the information profession. We are particularly interested in all forms of electronic information resources (e-journals, e-books, etc) and I teach a course in electronic publishing at the Department of Information Studies in Aberystwyth. Drilling down still further(!), my interests centre on the quality and evaluation of electronic information, and in the thinking that underpins activities in library and information science.


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    Wednesday, January 18, 2006

    The real Google

    Internet trainer and consultant, Karen Blakeman (RBA Information Services) has been saying for a couple of years in her sessions on advanced Internet Searching (e.g. for UKeiG) that Google is not there to find information for you, but to make money for itself by selling advertising. Now, someone else has said more or less the same thing:
    You shouldn't see Goog as the world's information organizer. It's more accurate to say that it's the world's ad allocator.
    Bubblegeneration is "a strategy lab which studies the economics of the future" and the above definition of Google appears in their blog in a short post on Levering Edge Competencies.

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